Corporate branding photography for the recruitment industry: SWITCH company photographed in their office in Eindhoven

What is Corporate Branding Photography?

Corporate branding photography focuses on creating high-quality, professional images that represent a company’s identity, values, and culture. These images are used on websites, social media, promotional materials, and other brand assets. A corporate branding photoshoot may include portraits of leadership, team photos, environmental shots of the workplace, or images of employees in action. The goal is to capture the essence of your company and communicate its professionalism and uniqueness.

What is the Difference Between Corporate and Personal Branding Photography?

While both corporate and personal branding photography aim to communicate identity and values, they target different audiences.
Corporate branding photography focuses on representing an entire company or organization. It includes group shots, office spaces, and images that reflect the company culture and mission.
Personal branding photography, on the other hand, focuses on individual entrepreneurs, professionals, or small business owners. It’s all about showcasing the personality and expertise of a single person.

Why Should I Hire a Professional Brand Photographer for My Company? I Can Use Portraits of My Employees That They Already Have.

Using existing employee portraits might seem like an easy solution, but professional corporate branding photography ensures that all your images are consistent, high-quality, and aligned with your company's brand image. A professional photographer knows how to use lighting, angles, and backgrounds to create impactful visuals that communicate your company’s values effectively. These images will look more polished and cohesive compared to casual photos taken on personal devices. Additionally, a photographer can guide your team during the shoot, ensuring everyone looks their best and the images reflect the professional image your brand needs.

How Much Does a Corporate Branding Photographer Cost?

The cost of corporate branding photography depends on the scope of the project and the services you require:

• Per Hour: Ideal for smaller shoots, such as individual portraits or a few group shots, typically lasting up to 3 hours.
• Per Day: Perfect for full-day shoots that include multiple locations, team portraits, and environmental shots of your office or workspace. Discounts may be offered for longer sessions.
• Per Session: This option works well when the brand and photographer agree on a specific scope of work. The session may last anywhere from a few hours to several days, depending on the complexity and number of images needed.

Travel expenses may be charged separately, depending on the location of the shoot.

Should I Hire a Local Brand Photographer or a Distant One?

Hiring a local brand photographer offers several advantages, including easier logistics, familiarity with the area, and potential cost savings on travel expenses. A local photographer also understands the local market and may have specific experience that aligns with your company’s needs. However, if your brand requires a photographer with a unique style or specialized expertise, working with someone from outside your area might be worth the extra investment.

While we’re based in Eindhoven, we love working on unique projects and are happy to travel. Whether you need a business branding photographer in Amsterdam, Rotterdam, The Hague, Utrecht, Den Bosch, anywhere else in the Netherlands, or even abroad, we’re ready to help capture your brand.

How Should I Prepare for a Corporate Branding Photoshoot?

Proper preparation helps ensure the photoshoot goes smoothly and you get the best possible images to represent your brand. Start by planning the types of images you want, whether it's team portraits, individual employee shots, or images of your office space. Here are some tips for preparation:

• Decide on Locations: Choose where the photos will be taken, whether in the office, at an event, or on location.
• Dress Code: Have your team dress in a way that reflects your company’s image—whether formal, business casual, or creative. Consistency is key.
• Communicate Your Brand: Share any brand guidelines with the photographer so they understand your company’s visual identity, including colors, fonts, and logo usage.
• Plan for Timing: Make sure everyone is available at the scheduled time, and ensure the photographer has enough time for setups and breaks.