About the project
Soul Choice is a clothing brand created by a young woman for young women to inspire and encourage them to be themselves. Together with the brand, we developed a concept of photos that should look more like shots from a girl’s blog than a prepared campaign. I assure, scrolling through the products of Soul Choice online, customers see themselves in these photos, which was our main goal.
“Clothes aren't going to change the world. The women who wear them will. ”
- Anne Klein
From A to Z
In my role as a photographer, I managed every aspect of this project, encompassing the creation of a detailed brief, precise styling, location and model scouting, conducting photography sessions, and the final editing. Shooting across two distinct locations with four models, we captured six distinct looks. This holistic approach granted the client full trust and enabled her to concentrate on her business, secure in the knowledge that the end result would surpass her expectations.
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Product Photo
Creation of stunning, high-quality assets that showcase your products in the best possible light, driving engagement and sales.