A Customer Success Story Connecting Huboo and Primal Soles

Huboo wanted to present its collaboration with Primal Soles as more than a conventional logistics arrangement.

Primal Soles developed recyclable cork insoles supported by several connected stages: sourcing and manufacturing in Portugal, international transportation, ecommerce fulfilment in the Netherlands and a return system that allows used products to enter the recycling process.

The challenge was to transform this interconnected supply chain into a concise and engaging corporate video that viewers could understand without lengthy technical explanations.

The film also needed to represent both companies clearly. It had to communicate the sustainable vision behind Primal Soles while demonstrating the practical role Huboo plays in supporting storage, order fulfilment, distribution and returns.

The production focused on several central goals:

• Explain the partnership between Huboo and Primal Soles.

• Present the product journey from manufacturing to customer delivery.

• Introduce the people behind both businesses.

• Show Huboo’s fulfilment operations in a real working environment.

• Communicate the product return and recycling concept.

• Create a versatile video for marketing, sales and partnership communication.

• Position Huboo as a strategic ecommerce fulfilment partner.

Rather than creating a general company introduction, the video was structured as a customer success story.

Primal Soles founder David Even became one of the central voices within the film. His perspective helped connect the company’s environmental mission with the practical decisions behind the product and its supply chain.

The Huboo segment introduced the fulfilment side of the collaboration through an interview with company representative Oscar Heijnen and footage captured at the Huboo facility in Veldhoven.

Interviews were combined with manufacturing scenes, warehouse activity, product details and location footage. This allowed the partnership to be explained through visible processes rather than corporate statements alone.

A storyboard was created before filming to define the narrative sequence, interview topics, required operational scenes and transitions between locations.

This preparation was especially important because the production involved two companies, different filming environments and locations in Portugal and the Netherlands.

The storyboard created a shared visual direction for the project while ensuring that each scene supported the central message: Primal Soles’ product vision is connected with Huboo’s fulfilment infrastructure and return logistics.

It also helped determine which parts of the process required explanation through interviews and which could be communicated visually.

Filming took place in Portugal and at Huboo’s office and fulfilment centre in Veldhoven.

The footage from Portugal established the product and manufacturing side of the story. It showed where the cork-based insoles originate and introduced the processes behind their production.

The Netherlands footage focused on Huboo’s role after manufacturing: receiving the products, managing stock, preparing customer orders and supporting the return flow for used insoles.

Connecting these locations visually made it possible to present the supply chain as one continuous system rather than a collection of separate business activities.

The interviews provide context behind the partnership, while footage from the production and fulfilment environments demonstrates how the collaboration works in practice.

This combination creates a more credible corporate story. Viewers hear directly from the people involved while also seeing the products, facilities and operational processes they discuss.

The documentary-inspired approach keeps the communication professional without making the film feel overly scripted or promotional.

It also allows the personalities of the participants and the working environments of both businesses to remain visible throughout the video.

The completed corporate film brings together the origin of the product, the vision of Primal Soles and the operational capabilities of Huboo.

It explains how the partners contribute to different stages of the same customer journey—from manufacturing and storage to order delivery and product returns.

For Huboo, the film functions as a customer success story and a practical example of how the company supports ecommerce brands.

For Primal Soles, it provides a platform for explaining the company’s product philosophy, international supply chain and circular ambitions through real people, places and processes.

Because the narrative focuses on an existing business relationship, the film demonstrates capabilities through a concrete example rather than a conventional list of corporate services.

1. Creative briefing and story development.

2. Storyboard creation.

3. Planning for filming in Portugal and the Netherlands.

4. Interview filming with representatives of both companies.

5. Manufacturing and production footage.

6. Corporate office and fulfilment centre videography.

7. Product, packaging and operational details.

8. Warehouse and order fulfilment footage.

9. Narrative editing.

10. Colour correction.

11. Audio editing and refinement.

12. A completed corporate customer success film.

The final video gave Huboo and Primal Soles a clear visual explanation of their collaboration.

For Huboo, the film demonstrates how its fulfilment infrastructure supports the practical requirements of an ecommerce business, including stock management, product distribution and return logistics.

For Primal Soles, the production communicates the company’s values and circular product concept through authentic locations and real operational processes.

The video can be used across company websites, sales presentations, partnership discussions, public relations, digital campaigns and social media.

It provides potential clients and business partners with a more tangible understanding of the collaboration than a traditional service description could offer.