Product Image Requirements for Dutch Marketplaces in 2025: A Guide to Bol.com, Zalando, and Amazon

Anna Voloshyna

Professional Photographer

Jul 08, 2025

High-quality product photography is your golden ticket to capturing attention in these competitive marketplaces. Like everything else regarding selling on marketplaces, staying 100% compliant with their Terms of Service is very important. If you want to be successful on Amazon or Bol.com, you have to play by their rules.

This guide breaks down the specific image requirements for Bol.com, Zalando, and Amazon, so your products can shine brighter than the Dutch sun on a rare summer’s day. We will also cover video requirements, as while all three platforms primarily focus on product images, they also allow video content, which can be an excellent way to engage customers and showcase your product in action.

Whether you're a business owner preparing for a photoshoot of your products, planning a new listing, or a professional photographer specializing in product photos for marketplaces, following these guidelines is essential to showcasing products effectively and driving sales.

🎁 Stick around until the end — I’ve prepared a handy cheat sheet to make applying these tips even easier!

But before we dive into requirements let’s clarify some key terms

What is a main image on marketplaces?

A main image is the first and most important photo customers see when browsing products. It appears in search results alongside other products and is the first image shown in the product gallery on the product page. It must clearly show the product alone.

What are additional images?

Additional images are extra photos that follow the main image in the product gallery. They can show the product from different angles, close-ups, lifestyle shots, or detailed features and infographics to help customers better understand the product.

What are infographics?

Infographics are images that include text, icons, or design elements to highlight key features, explain functions, or show sizing.

Image requirements for Bol.com

Bol.com was launched in 1999 in the Netherlands as a standalone webshop. Acquired by Ahold Delhaize, it transitioned into a fully-fledged marketplace in 2011, solidifying its position as the largest e-commerce platform in the country. Bol.com offers a wide range of products, from electronics to books and household items, catering to millions of Dutch consumers.

Main Image

• The main image must clearly showcase the product without distractions.
• Use a white background (RGB 255, 255, 255) for the main image.
• Ensure the product fills at least 80% of the image frame.

Image Specifications

• Resolution: The image must be 500×500 pixels minimum and can go up to 6000×6000 pixels. For zoom functionality, ensure the image is at least 1200×1200 pixels.
• File Size: The image should be between 30 KB and 10 MB.
• Aspect Ratio: The recommended aspect ratio is 1:1 (square).
• File Format: Accepted formats include JPEG, PNG, and TIFF. JPEG is recommended for optimal compatibility.

Number of Images

• You can upload up to 8 images per product. Showcase the product from various angles, including close-ups of important details.

Infographics and Text

• Infographics, such as size charts or usage instructions, are allowed on additional images but must not be included in the main image.

Background, Props and Models

• Background: The background should be clean and minimal, ideally pure white.
• Props: Props are allowed in additional images if they help illustrate the product’s use but must not overshadow the main product. Props are not allowed in the main image.
• Models: Models can be used in lifestyle images to demonstrate product usage but should not be included in the main image.

Video for Bol.com

• Length: The video should be between 15 to 60 seconds. Aim to capture your product's key features and benefits within this timeframe.
• File Format: Accepted formats include MP4, MOV, and AVI. MP4 is the most recommended format for better compatibility.
• File Size: Keep the file size under 200 MB to ensure quick upload times and optimal user experience.
• Resolution: Bol.com requires a minimum video resolution of 720p (HD). For the best quality, use 1080p (Full HD) or higher.

Image requirements for Zalando

Zalando began in 2008 in Germany as a footwear-focused webshop. Today, it is one of Europe’s largest fashion-centric marketplaces, with a significant presence in the Netherlands and strong ties to the German market. Zalando specializes in fashion and lifestyle products, attracting style-conscious shoppers.

Zalando has stringent photography requirements to maintain a premium shopping experience. Follow these guidelines to align your images with Zalando’s standards.

Main Image

• The main image must focus solely on the product.
• Use a neutral or white background that doesn’t distract from the product.
• Ensure the product is fully visible and not cropped.

Image Specifications

• Resolution: Zalando requires a minimum resolution of 762 pixels on the shortest side of the image. To enable the zoom functionality, the shortest side should be at least 1801 pixels.
• File Size: The file size is not explicitly mentioned, but aim for a size that balances quality and fast loading time (typically between 500 KB and 10 MB).
• Aspect Ratio: A 1:1.44 aspect ratio is recommended to maintain consistency with Zalando’s platform aesthetics, especially for fashion and lifestyle products.
• File Format: Accepted formats include JPEG and PNG. JPEG is preferred for faster loading times.

Number of Images

• Zalando allows up to 6 images per product, covering different angles and details.

Infographics and Text

• Infographics, text overlays, or watermarks are not allowed. Images should remain clean and professional.

Background, Props and Models

• Background: The background must be neutral or white.
• Props: Props are allowed in additional images to showcase the product contextually, as long as they do not dominate the image.
• Models: Models can be used for fashion items but must adhere to Zalando’s style guidelines, which include natural poses and minimal retouching.

Video for Zalando

• Length: Videos should ideally be between 30 seconds to 1 minute. Showcase the product’s features and details in a concise, engaging manner.
• File Format: Zalando supports MP4 and MOV formats. MP4 is preferred for faster load times.
• File Size: The recommended size is under 100 MB. Larger files may lead to slow loading times.
• Resolution: Minimum resolution should be 720p (HD). Higher resolutions such as 1080p (Full HD) or 4K are preferred for optimal quality.

Image requirements for Amazon

Amazon, although a newer player in the Netherlands, has quickly risen to prominence. Even before launching Amazon.nl, Dutch consumers frequently used its European websites, making it a familiar name and a major competitor in the region. Amazon’s global presence ensures a vast customer base, making it a vital platform for sellers.

Amazon is a global e-commerce leader with specific image standards to ensure a consistent shopping experience. These guidelines are crucial for success in the Dutch market.

Main Image

• Use a pure white background (RGB 255, 255, 255).
• The product must fill at least 85% of the image frame.
• Main images must not include props, text, or logos.

Image Specifications

• Resolution: To enable zoom functionality, Amazon recommends images be at least 1600 pixels on the longest side. The minimum resolution for upload is 500 pixels, with a maximum of 10,000 pixels.
• File Size: The ideal file size is under 10 MB. Although Amazon doesn’t specify a minimum, keeping it between 100 KB and 3 MB will help ensure quick page load times.
• Aspect Ratio: Amazon prefers 1:1 (square) for product images, especially for main images, ensuring the product fills the frame efficiently.
• File Format: Accepted formats include JPEG, PNG, TIFF, and non-animated GIF. JPEG is preferred.

Number of Images

• Amazon allows up to 9 images per product, including lifestyle images and close-ups.

Infographics and Text

• Infographics and text overlays are allowed on secondary images. Use these to highlight product features or provide usage instructions.

Background, Props and Models

• Background: The background should be clean and minimal, ideally pure white.
• Props: Props are not allowed in the main image but can be used in secondary images to demonstrate product use.
• Models: Lifestyle images with models can help showcase the product in real-world settings.

Video for Amazon

• Length: Amazon recommends videos be between 30 seconds to 2 minutes. Longer videos can be used for detailed demonstrations, but keeping it concise is usually more effective.
• File Format: Amazon supports MP4, MOV, and AVI formats. MP4 is the most widely used due to its compatibility and quality.
• File Size: Keep the file size under 500 MB for faster upload times and optimal loading speed on product pages.
• Resolution: Videos must be at least 720p (HD), but 1080p (Full HD) is preferred for clearer, high-quality visuals.

Here’s a Quick Cheat Sheet You Can Save

Especially useful if you sell your products on all three channels!

❌ Definitely NO for every platform

To ensure your product images meet the highest standards and avoid any issues during uploading, keep in mind these things that are strictly prohibited across all platforms:

• Duplicates: Don’t upload the same image multiple times. Each image must be unique.
• Nudity: Images containing nudity, explicit content, or offensive material are strictly forbidden.
• Logos and Watermarks: Any image with logos, watermarks, or text overlays on the product image is not allowed.
• Inappropriate Backgrounds: Avoid using inappropriate or cluttered backgrounds that detract from the focus on the product.
• Unprofessional Images: Images that are blurry, poorly lit, or poorly framed will not be accepted.
• Promotional Elements: Images featuring text, logos, or graphics promoting a sale, discount, or warranty are strictly prohibited.

Conclusion

By carefully following these guidelines, you’ll not only improve your chances of standing out but also strengthen your brand credibility across major Dutch marketplaces. From packshot images to lifestyle product photos, investing in quality visuals is essential for a professional listing that converts.

If you want to ensure your product photos are optimized to boost sales and fully compliant with each marketplace's standards, consider working with a specialized product photographer in the Netherlands. Check out my Product Photo Service. Let’s create eye-catching packshots and listings that make your brand impossible to ignore.

Written by Anna Voloshyna

Anna Voloshyna is a commercial photographer, based in the Netherlands.

You can also follow her work on

  Instagram 

and

  LinkedIn.

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