Arredondos Food Photography & Videography for Delivery Service
Creating appetite-driven visuals for modern food delivery businesses, where photography often becomes the first interaction customers have with the product itself; for Arredondos, the objective was to create a visual library capable of communicating freshness, flavour and brand personality across websites, delivery platforms, social media and advertising campaigns.
Project Overview
Arredondos is a Mexican food delivery business in Amsterdam that relies on strong visual communication to create appetite appeal and drive orders across digital platforms. The project focused on building a flexible and consistent visual system that could support the brand across multiple marketing channels.
Client
Arredondos, Amsterdam
Industry
Food, Food Delivery
Services
Food Photography, Food Styling, Commercial Videography
Deliverables:
Product Photography, Menu Photography, Lifestyle Food Imagery, Promotional Video Content
Usage
Website, Delivery Platforms, Social Media, Advertising Campaigns, Cinema Advertising
Style
Contemporary, Vibrant, Minimalist, Brand-focused
The Challenge
Highly competitive visual landscape in food delivery
Customers scrolling through delivery apps or restaurant websites often make decisions within seconds, with photography playing a major role in determining whether a product feels desirable and worth ordering.
Arredondos required a refreshed visual identity that would:
Increase appetite appeal across delivery platforms.
Present dishes consistently across all channels.
Support advertising and promotional campaigns.
Strengthen brand recognition.
Create a long-term library of reusable visual assets.
The imagery also needed to capture the vibrancy and energy associated with Mexican cuisine while remaining refined enough to fit seamlessly within the wider brand identity.
Project Objectives
The project focused on five key goals:
Refresh the visual identity of the brand.
Create standardised menu photography for digital ordering channels.
Produce versatile content for websites and social media.
Develop promotional assets for advertising campaigns.
Expand the content library with video assets suitable for modern marketing channels.
Photography Strategy
Creating Appetite Appeal
Food photography succeeds when viewers can almost taste the image.
The creative direction focused heavily on texture, freshness, colour contrast and ingredient quality to create immediate appetite appeal while maintaining authenticity.
Lighting and styling decisions were carefully balanced to make dishes look inviting without becoming artificial or overly manipulated.
Celebrating Mexican Cuisine Through Colour
Mexican cuisine naturally provides rich visual opportunities through colourful ingredients, fresh herbs, citrus accents and handcrafted presentation.
Rather than minimising these characteristics, the visual direction embraced them.
Fresh greens, warm reds and vibrant ingredients became an important part of communicating flavour and freshness before customers even read the menu descriptions.
Building Visual Consistency
One of the biggest challenges for delivery businesses is maintaining consistency between websites, delivery applications, social media and advertising materials.
A unified photographic approach ensured every image felt part of the same visual system regardless of where customers encountered the brand.
Video
Videography for Marketing Campaigns
Alongside photography, the project included promotional video production designed for use across social media campaigns, paid advertising and cinema advertising.
While photography captures individual products, video allows brands to communicate atmosphere, preparation processes and movement that contribute to stronger emotional engagement.
For delivery-focused businesses competing primarily online, video content often becomes an important complement to still imagery.
Deliverables
The final production included:
Signature dish photography.
Beverage photography.
Delivery menu imagery.
Social media content assets.
Advertising visuals.
Promotional video materials.
Standardised catalogue imagery.
Website banners and hero visuals.
The resulting visual library continues to provide Arredondos with versatile content that supports both daily operations and long-term marketing initiatives.
Results
Impact on Brand & Marketing
The completed image library allowed Arredondos to establish a more cohesive and professional presence across every customer touchpoint.
The content continues to support:
Website conversion optimisation.
Social media engagement.
Paid advertising campaigns.
Delivery platform listings.
Seasonal promotions and new product launches.
More importantly, the project transformed photography from a one-time production expense into a reusable marketing asset capable of supporting the business for years beyond the original shoot.
Client Testimonial
What the client says about the collaboration and project outcomes
Anna is an excellent photographer.
But she is also a real Creative (with a capital C!!) and someone who can really drive the concept, branding and commercial side of the photos. This was invaluable to us for our ecommerce proposition. She was meticulous in planning and you felt like she had the greatest command of all elements of the shoot and really put forward a point of view for the whole look and feel of our ecommerce, not jus...
Frequently Asked Questions
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01
What is Food Photography?
Food photography is a specialized branch of still-life and product photography that focuses on creating visually stunning images of food. Often used in advertisements, magazines, packaging, menus, and cookbooks, it is a key tool for showcasing the beauty and appeal of dishes.
Professional food photography is a collaborative process involving a photographer and a food stylist, working together to highlight textures, vibrant colors, and the story behind each dish.
In advertising, food photography often emphasizes the most enticing aspects of a dish—sometimes exaggerating its appeal—to attract attention and drive sales. -
02
Why Should I Hire a Professional Food Photographer?
While anyone can snap a quick shot, professional food photographers bring experience, top-notch equipment, and an eye for detail. They know how to use lighting, angles, and composition to make food look irresistible. Professional photos build trust with customers, enhance branding, and are essential for impactful advertising.
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03
What Does a Food Photographer Do?
A food photographer’s job goes beyond simply clicking a button. They create mouthwatering visuals by mastering light, composition, and framing to ensure the final shot is flawless. From selecting the perfect angle to controlling reflections on shiny surfaces, every detail is handled with care to produce magazine-quality images.
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04
What is Food Styling?
Food styling is the art of preparing food for the camera. Stylists cook, plate, and arrange dishes to make them look their best. They choose props like cutlery or table settings to create the desired mood. Together, the stylist and photographer make food look so good you can almost taste it.
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05
What is the Price for Food Photography?
The cost of food photography depends on the project’s scope, including the number of images, styling needs, and usage rights. Simple shoots like packshots may start at a few hundred euros, while larger campaigns with custom styling can range into several thousand euros.
There are two main ways to budget a food photography project:Per Hour: Ideal for smaller projects where you pay for the time spent on shooting and basic editing.
Per Project: A flat rate for larger or more complex shoots, covering the entire scope, including styling and advanced editing.
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06
What Types of Food Photography Are There?
Packshots: Clean, simple product photos for e-commerce or packaging.
Advertising Photos: Creative images for ads, billboards, and promotions.
Editorial/Mood Shots: Styled photos that tell a story, perfect for blogs and magazines.
Recipe Photos: Step-by-step images or final dishes for cookbooks or websites.
Lifestyle Shots: Photos of people enjoying food, making it feel relatable and real.
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07
Local Food Photographer or From Far?
Working with a local food photographer has several advantages, such as easier coordination, understanding the local market, and saving on travel costs. However, sometimes clients choose a specific photographer for their unique style or expertise in capturing stunning food visuals.
While we’re based in Eindhoven, we’re passionate about collaborating on exciting projects and are happy to travel for food photography assignments. Whether you need a food photographer in Amsterdam, Rotterdam, The Hague, Utrecht, or anywhere else in the Netherlands—or even abroad — we’re ready to bring your vision to life.
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For delivery brands, photography often becomes the primary sales tool long before customers experience the product itself. Whether you're launching a new concept, updating an existing menu or building a stronger visual identity across delivery platforms and social media, strategic photography can help create consistency, increase appetite appeal and provide the content needed to support growth across every customer touchpoint.